This morning I read a couple of interesting posts from ‘Bizandbuzz’ blog. The author, Gianandrea Facchini, tries to figure out how marketers can contribute to a better and sustainable world, and he gives some suggestions.
As you can imagine, I felt immediately involved in this issue, as one of my main goals as global citizen is to reduce negative environmental impact.
What can we do to influence companies?
I believe that we have some good points and tools, such as corporate social responsibility: ethical behaviours can promote a positive image, reducing environmental impact is a long term investment, and so on.
But we need a strong support from governments.
In Italy, for instance, we need laws, incentives, rules. Good ideas are not enough to create awareness.
We don’t have so much time, our planet is suffering too much. We can create communities, we can spread out the voice, but we really need a strong signal.
What’s your opinion?