Welcome to WhiteHouse.gov

WhiteHouseHi All!

It’s not a news telling you that, as millions of people, I followed Obama’s campaign and his inaugural speech. I’m trying not to compare American experience with Italian situation, as the gap it too deep, and my current vision about Italian political system is not positive.

That is, I’d like to underline some important points, and give you some references about Obama and social media’s campaign and the new Whitehouse website.

Starting with ‘Obama’s brand’ I was astonished by the positioning: he’s been able to ‘fill the hole’ in prospectus’ mind (electors’ mind!), by representing something really new, NOT equal to anyone. Isn’t it the dream for every brand, is it?

This result is mainly due to a viral campaign, made by a mix of direct relationships (don’t forget that hundreds of volunteers went door to door to explain Obama’s program and to convince people to vote), and the exploitation of social media capability.

It’s useless for me to repeat a great analyses written by Valeria Maltoni on her blog,  I warmly suggest you to read it!

The other point that obviously really involved me, is the new WhiteHouse website, especially the new blog added to the website.

According to Becky Carroll’s opinion, now the blog looks more like a web page than a conversation.

But considering the ‘Italian’ point of view, there are at least two great innovations: all the third party contents are ruled by Creative Commons licenses; participation in terms of rating and review Government laws  “… we will publish all non-emergency legislation to the website for five days, and allow the public to review and comment before the President signs it…”.

All the citizens can express their opinions BEFORE final approval.

This is only the beginning of this adventure, but I’m sure our interest won’t decrease!

Enjoy this reading and stay tuned!

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