A glance at the world …

Rome - Pantheon's roof

Snowy Rome

I left my blog a year ago, as it was too difficult for me to look after social media, blog, e-mail, etc.

Many things have been changed: my English is worst than before, in Rome is snowing, my activities are increased, and I’m on the “higher step” of the social technographics ladder, according to Charlene LiGroundswell‘.

In spite of all that, I decided to come back to my blog, with a new/old look. The style is quite similar, but I changed the header picture, choosing between hundreds of shoots I took all around the world.


A glance it’s the simplest way to communicate when you meet unknown people, when you don’t know a language, when you’d like to express yourself without words.

As I wrote before, in spite of all new and old social media, this is the place I love most. Because  it has been my first experience as ‘creator’ in the net, because I need to share my experiences as a traveller (even though I still consider myself a tourist).

I’d like to thank again Becky Carroll: in her ‘Teaching Social Media’ class at UCSD I learned the importance of listening to the people, as the web is made by people. We often forget it …

Rome - Villa Pamphili

Rome - Villa Pamphili


Elections: the day after!

US-ELECTIONS-OBAMAI don’t know if he’ll be a good President (but I hope so), but today we’re all looking at him. And to the American people and their lesson of democracy, with the increasing number of electors.

Today, we can believe that every change can happen.

In the next days, we’ll be very interesting to understand voting distribution, and how much this ‘unconventional’ campaign by social media really affected the results.

There is an interesting post by Josh Bernoff in Forrester’s blog, in which he suggests Obama to continue using the groundswell, in order to listen and embrace the brightest people for getting the best ideas for America.

According to Bernoff, I believe it would be a big mistake wasting this large community created during the elections campaign.

Tapping the groundswell can represent an important tool to enforce democracy, as it would give the chance to listen to all the different voices.

What do you think about it?

Partecipation in groundswell activities



During my Social Media class, thanks to Becky Carroll, I had the great opportunity to read the book ‘Groundswell’.

According to the authors Charlene Li and Josh Bernoff – two top analysts from Forrester Research – the groundswell is “a social trend in which people use technologies to get the things they need form each other, rather than from traditional institutions like corporations”.

One of the most useful concept they describe in their book is the ‘social technographics profile’. In other words, they define a user segmentation ladder, in order to explain the role the users play in the network.

Using this ladder, Forrester Research created a tool to show how people participate in the Network activities.

In an interesting post in his blog, Vincenzo Cosenza – manager director at Digital PR in Rome – analyses the Italian network population, using the ladder criteria.

I believe that the increasing involvement of Italian population is mainly due to the success of social media like Facebook, YouTube, blogs, etc., even though we haven’t understood how important is to engage people, customers, and to listen to them.

I hope that more and more people could understand the importance of these media, not only as ‘friendship’ tools, but also to spread out new ideas and knowledge. Not important if you use the Network for business or for your personal aim, but I think that this place of ‘digital democracy’ could help to improve our future.

Please, let me know your opinion also about ‘Groundswell’ and the ‘ladder’ tool!