Good news from the World!


Few days ago, Chilean government passed a bill against the whales hunting. It turned its territorial water into a whale sanctuary.

The new law forbids hunting, selling and transportationt of 43 species of cetaceans.

Moreover, it defines new conservation areas and protects the whole whales lifecycle.

Further information:

Protecting whales around the world:


From october 23rd to 27 will be held in Turin “Terra Madre 2008”, a world meeting of food communities.

Terra Madre (mother land) is a project created by the Italian association Slow Food with the aim of giving voice and visibility to the rural food producers who populate our world, and sustaining their ability to work under the best conditions, for all of our good and for the good of the planet.

The Terra Madre network is made up of all those who wish to act to preserve, encourage, and support sustainable food production methods.

Terra Madre fights against hunger, by defending local cultures and products.

The main projects are about education, biodiversity, and short chain.



Olympic Games and Chinese Brands

Some days ago, I read an interesting post about the Chinese sponsors at the Olympic Games. As it is in Italian, I’d like to share it with you. Federico Rampini, correspondent for the newspaper “La Repubblica“, analyzes the role and the future of some important Chinese brands.

In many situations, Olympic Games have represented the “launching pad” for a lot of companies. Everybody knows some main sponsors such as Adidas, Omega, Coca Cola, MacDonald, Visa, and Kodak. Most people consider them the real “master” of the Games. But what about the Chinese sponsors?

We can start from Lenovo: just a few people know that all IBM personal computers are made from Lenovo. This company wants to change the idea that Chinese products are only cheap and not reliable. Its new slogan is “Technology, innovation, and service quality”. Does it sound different from the past?

Another company whose main goal is the service quality, is Air China. For the first time in the company’s history, it considers the service quality as the pattern to follow.

Then we have Bank of China: this bank is well-known as “white knight” as it is helping many western banks with the loan crises.

It will be very interesting for the marketers to follow the growth and the changes of these companies. Do you think that they will be able to introduce a new concept of customer service? That’s the great challenge for the the future!!!

You can find the original post at

Italian parents and Facebook

When I arrived in San Diego, I started to use Facebook daily, for different reasons. Mainly, I needed a tool for sharing pictures and contacts with my family and friends in Italy. Then, because there was my UCSD Marketing Programme community.

With my “Marketing via New Media” class, I also started appreciating this social media business features.

Last week, a friend sent me a link to an article from one of the most important Italian newspaper “La Repubblica”, and this article immediately appealed to me. It was about how Italian parents use Facebook.

As you probably know, Italian parents are really protective, and this is one of the main reasons that pushed them to use Facebook.

Let me better explain…

First of all, the article reports data from a recent survey in Italy: in the last 12 months people over 39 subscriptions are rapidly increased . In fact, the number of people between 35-54 years old is tripled.

The main reason seems to be that parents would like to keep under control their children. Furthermore, they would like to know what their children really think, and to protect them. So that they try to improve their relationship by using Facebook, in order to be connected with their children and their friends.

We have two opposite consequences: on one hand, there are many children that refuse their parents link’s request; on the other hand, some of them teach their parents how to use Facebook, how to upload pictures, or to create personal pages.

At the end of the article, the journalist’s suggestion to the parents is not to force their own children, but waiting for their invitations.

It’s interesting, isn’t it? Have you ever considered Facebook as a tool for changing family relationships?

I’m waiting for your replies!

For any further information, you can read the article (unfortunately, only Italian version):