How Technology can help the Environment

Italy and France signed an agreement for the construction in Italy of four nuclear plants by 2020. This decision replaces that one expressed by referendum in 1986.

As you probably know, in Italy there are many problems related to collecting and recycling garbage. I’m just wondering how we are going to deal with nuclear waste… (More info at

On the other side, President Obama announced his investments program about energy: “…But to truly transform our economy, protect our security, and save our planet from the ravages of climate change, we need to ultimately make clean, renewable energy the profitable kind of energy.  So I ask this Congress to send me legislation that places a market-based cap on carbon pollution and drives the production of more renewable energy in America.  And to support that innovation, we will invest fifteen billion dollars a year to develop technologies like wind power and solar power; advanced biofuels, clean coal, and more fuel-efficient cars and trucks built right here in America…” (

I strongly believe that the future of our planet is in renewable energy, and nuclear power represents a short term solution.


logo_youimpact1Talking about green best practices, I’ve just found out a new Italian eco-tech social network:

According to Web 2.0 guidelines, the main goal is to spread environmental culture in a no-conventional way.

The community is invited to express its creativity, by publishing images, videos, audio files. Obviously, the subject is environment.

Moreover, for every uploaded image, video or audio, it will be created one square metre of new forest.

Together with some useful information about ‘green’ lifestyle, there are some interesting contests, which aim is to share green IT experiences and their ‘green effects’. There are many important IT companies involved in these projects:  CiscoIBM, etc.

Do you know any other green social network?  I’d really like to create a world map of these experiences …


Welcome to

WhiteHouseHi All!

It’s not a news telling you that, as millions of people, I followed Obama’s campaign and his inaugural speech. I’m trying not to compare American experience with Italian situation, as the gap it too deep, and my current vision about Italian political system is not positive.

That is, I’d like to underline some important points, and give you some references about Obama and social media’s campaign and the new Whitehouse website.

Starting with ‘Obama’s brand’ I was astonished by the positioning: he’s been able to ‘fill the hole’ in prospectus’ mind (electors’ mind!), by representing something really new, NOT equal to anyone. Isn’t it the dream for every brand, is it?

This result is mainly due to a viral campaign, made by a mix of direct relationships (don’t forget that hundreds of volunteers went door to door to explain Obama’s program and to convince people to vote), and the exploitation of social media capability.

It’s useless for me to repeat a great analyses written by Valeria Maltoni on her blog,  I warmly suggest you to read it!

The other point that obviously really involved me, is the new WhiteHouse website, especially the new blog added to the website.

According to Becky Carroll’s opinion, now the blog looks more like a web page than a conversation.

But considering the ‘Italian’ point of view, there are at least two great innovations: all the third party contents are ruled by Creative Commons licenses; participation in terms of rating and review Government laws  “… we will publish all non-emergency legislation to the website for five days, and allow the public to review and comment before the President signs it…”.

All the citizens can express their opinions BEFORE final approval.

This is only the beginning of this adventure, but I’m sure our interest won’t decrease!

Enjoy this reading and stay tuned!

Elections: the day after!

US-ELECTIONS-OBAMAI don’t know if he’ll be a good President (but I hope so), but today we’re all looking at him. And to the American people and their lesson of democracy, with the increasing number of electors.

Today, we can believe that every change can happen.

In the next days, we’ll be very interesting to understand voting distribution, and how much this ‘unconventional’ campaign by social media really affected the results.

There is an interesting post by Josh Bernoff in Forrester’s blog, in which he suggests Obama to continue using the groundswell, in order to listen and embrace the brightest people for getting the best ideas for America.

According to Bernoff, I believe it would be a big mistake wasting this large community created during the elections campaign.

Tapping the groundswell can represent an important tool to enforce democracy, as it would give the chance to listen to all the different voices.

What do you think about it?