Technology and Happiness (or Unhappiness)

During the last RomeCamp2008, I’ve been asked to partecipate in a project called ‘Techlovers’.

Before informing you about the project’s ‘technical’ details and aims, I’d like to tell you what I had to do.

A young girl asked me for an interview as a blogger, in front of a videocamera (I was terrified), but the question was more terrible than the videocamera: how has technology been changed my life? How does technology make me feel happy?

Immediately, I replied talking about my US experience, my blog, and the new people I recently met. But I’m still thinking about it…

There are many daily things I improved with technology, but I strongly believe there is a main reason of my technology’s happiness: knowledge.

I can get all the information I need in a while. I can meet all far away friends. I can read different opinions about a topic and have a totally new opinion. I can share experience.

I can better understand our time. Knowledge as a support, not a substitute of human relationships. Isn’t this a technology’s happiness, is it?

That’s why I think is important to fight against digital divide, and for the network neutrality! is a project by , that is an Italian blog about unconventional marketing.

The project idea they explained at Romecamp2008 is collecting video stories from Italian internet users, successful and unsuccessful stories, all the difficulties people coped with because as digital divide, the happiness people reached because using technology change their lives.

After the video collection, there will be a context where users will vote their favourite story. At the end, they’ll realize a videoreportage, a sort of “Italians 2.0”, that will be programmed on TV and Internet.

In this post I just wanted to talk about feelings, but there are some intersting aspects about media, marketing, Italian digital divide I’ll talk about very soon!

For more information: and


RomeCamp2008: the day after

Planning the presence|

Planning the presence|

As I promised, I’m here to talk about my first barcamp, RomeCamp2008, I attended on Friday and Saturday.

I’m still really excited about this experience, because of my first ‘real’ contact’ with Italian reality of ‘unconventional conferences’; I met some brilliant professionals with different skills.

Let’s start with some information: the location was the Faculty of Economy – Rome 3 University, a comfortable place with a symbolic meaning (let’s open our universities and start listening to new knowledge and ideas!).

Three main topics: innovation, technology, end environment. A corner with a streaming TV (ilCannocchiale), for interviews, debates, opinions. Very useful to see some debates I (people) couldn’t partecipate.

Some sponsors from traditional market (Terna), and some others from social media and webtv (current_tv, yalp, ilCannocchiale).

Definetely… a perfect organization!

The good and bad.

Really good: so many ideas and inputs.

Different experiences like 24hrscamp with its mix of technology, different skills and no-profit (Camillo Di Tullio aka Dr_Who), a manager from traditional communication who decided to partecipate and listen (Fulvio Rossi by Terna), projects from governament area such as Kublai (Alberto Cottica), useful tips about SEO from Sean Carlos, debate on green marketing (Simone Lovati), new ideas about ‘predictive markets (Davide Bennato)…. I’m sorry I can’t list everybody … (but you can find more info at

Little things I was disappointed: just few students (even if we were at University), and … no managers from local government, traditional market, and communications.

I believe this is would have been the REAL innovation …

However, a positive experience I’ll be very happy to repeat very soon.

Thanks to Nicola Mattina and Vincenzo Cosenza and to all the people that contributed to this event.

These are just some feelings. In the next days, I’ll tell you something more about contents!

If you have any experiences of barcamp in US or somewhere else, why don’t you share with us your experience?

PS: just a little negative note: Women, geek girls, where were you? Most of the speakers were men!

Good reasons to attend a Barcamp

RomeCamp 2008

RomeCamp 2008

As I told you in a previous post, I’m going to attend the next RomeCamp.

It will be my first Barcamp, and I have great expectations about it, in terms of ideas, contacts, opinions. After my US experience, this is the first time I have the chance to confront myself with so many different Italian experiences.

I’m a little bit worried about the unconference system, as it is completely new for me.

However, I felt extremely encouraged by reading a post by Valeria Maltoni. After having attended Barcamp Philadelphia, she wrote her top 10 reasons why a BarCamp is better than a company meeting.

So if you haven’t decided yet if attending Romecamp or other Barcamp, I recommend to read her post.

I hope to be able to add some other good reasons after November 22nd!


If you are planning to visit Rome, and you’d like to understand what is happening with technologies and social media in Italy, I suggest you to attend Romecamp2008, that it will be held on November 21st and 22.

As you probably know, barcamp is an open conference, with user-generated contents focused on web technologies, society, open source, etc.

The main topics of Romecamp2008 will focus on how technologies can improve our future, by affecting our society, and changing our environment.

People will talk about green marketing, social media, open sources, SEO. And there will be some debates on different social media experiences. A lot of stuff!

I’m so excited to attend my first barcamp and to report about it on my blog!

If you want to subscribe to Romebarcamp or for any further information, these are the links: