My social media week … how to raise awareness

I attended only few events of Social Media Week in Rome. Unfortunately.

I mean … less than the number of events I was interested in.

But  I appreciated very much “Social Media & No Profit: not only Social Marketing” conference. I’m really involved in these two topics, but I didnt’ have any direct Italian experience.

I was surprised by discovering that most of  the people that attended the conference, didn’t know the in-depth power of a social media campaign. Barcamps are an unknown practice. In communication field, social media are often used as a showcase, a window … no more.

So, that’s why this conference has represented  a great opportunity, as  we afforded important experiences as a fund-raising project, a no-profit platform and different campaigns.

Please, spend few minutes of your time watching these videos and spread the word!

Fund-raising for Haiti


Social Media Week – February 7-11, 2011

February 7 -11, 2011

Next week it will be held an important event for Social Media.  Nine cities will host simultaneously The Social Media Week : from New York to Rome, San Francisco, Paris, Hong Kong, Toronto, London, Istanbul, Sao Paulo.

Every city has its onw agenda, hundreds of people involved in  free meeting and conferences.

I think it would be useful to attend some events also if you are in a different country. In my experience, even if we rightly consider the Net as a whole, there are many differences between countries, as for culture, technology, development.

I hope there will be also the opportunity to spread the voice about  Egypt protest, and talk about how people are using the Net in this situation, censorship, freedom, and so on.

So if you are in Rome … I suggest to not miss Colosseum, but also some Social Week’s events!

Welcome to

WhiteHouseHi All!

It’s not a news telling you that, as millions of people, I followed Obama’s campaign and his inaugural speech. I’m trying not to compare American experience with Italian situation, as the gap it too deep, and my current vision about Italian political system is not positive.

That is, I’d like to underline some important points, and give you some references about Obama and social media’s campaign and the new Whitehouse website.

Starting with ‘Obama’s brand’ I was astonished by the positioning: he’s been able to ‘fill the hole’ in prospectus’ mind (electors’ mind!), by representing something really new, NOT equal to anyone. Isn’t it the dream for every brand, is it?

This result is mainly due to a viral campaign, made by a mix of direct relationships (don’t forget that hundreds of volunteers went door to door to explain Obama’s program and to convince people to vote), and the exploitation of social media capability.

It’s useless for me to repeat a great analyses written by Valeria Maltoni on her blog,  I warmly suggest you to read it!

The other point that obviously really involved me, is the new WhiteHouse website, especially the new blog added to the website.

According to Becky Carroll’s opinion, now the blog looks more like a web page than a conversation.

But considering the ‘Italian’ point of view, there are at least two great innovations: all the third party contents are ruled by Creative Commons licenses; participation in terms of rating and review Government laws  “… we will publish all non-emergency legislation to the website for five days, and allow the public to review and comment before the President signs it…”.

All the citizens can express their opinions BEFORE final approval.

This is only the beginning of this adventure, but I’m sure our interest won’t decrease!

Enjoy this reading and stay tuned!

Social Media Predictions

sferaAs usual in this time, everybody is wondering what the future may hold for the next year.

In particular, the economic crisis involving all countries represents an unpredictable element of our future.

By the way, one of our job’s main duties is to think outside the box.

I believe that participation and collaboration will be once more the ‘key words’ of our future.

That’s the reason why I suggest you to read … not the horoscope, but an interesting thoughts collection: “Social Media Predictions 2009”. Peter Kim asked some US marketing and social media leaders, to share their vision on 2009.

Enjoy your reading!

RomeCamp2008: the day after

Planning the presence|

Planning the presence|

As I promised, I’m here to talk about my first barcamp, RomeCamp2008, I attended on Friday and Saturday.

I’m still really excited about this experience, because of my first ‘real’ contact’ with Italian reality of ‘unconventional conferences’; I met some brilliant professionals with different skills.

Let’s start with some information: the location was the Faculty of Economy – Rome 3 University, a comfortable place with a symbolic meaning (let’s open our universities and start listening to new knowledge and ideas!).

Three main topics: innovation, technology, end environment. A corner with a streaming TV (ilCannocchiale), for interviews, debates, opinions. Very useful to see some debates I (people) couldn’t partecipate.

Some sponsors from traditional market (Terna), and some others from social media and webtv (current_tv, yalp, ilCannocchiale).

Definetely… a perfect organization!

The good and bad.

Really good: so many ideas and inputs.

Different experiences like 24hrscamp with its mix of technology, different skills and no-profit (Camillo Di Tullio aka Dr_Who), a manager from traditional communication who decided to partecipate and listen (Fulvio Rossi by Terna), projects from governament area such as Kublai (Alberto Cottica), useful tips about SEO from Sean Carlos, debate on green marketing (Simone Lovati), new ideas about ‘predictive markets (Davide Bennato)…. I’m sorry I can’t list everybody … (but you can find more info at

Little things I was disappointed: just few students (even if we were at University), and … no managers from local government, traditional market, and communications.

I believe this is would have been the REAL innovation …

However, a positive experience I’ll be very happy to repeat very soon.

Thanks to Nicola Mattina and Vincenzo Cosenza and to all the people that contributed to this event.

These are just some feelings. In the next days, I’ll tell you something more about contents!

If you have any experiences of barcamp in US or somewhere else, why don’t you share with us your experience?

PS: just a little negative note: Women, geek girls, where were you? Most of the speakers were men!

Facebook or not Facebook … Part II

Copyright by Andrea Staccioli/Insidefoto

Copyright by Andrea Staccioli/Insidefoto

As I wrote in my previous post, it’s very difficult to explain benefits of using social media. In most cases, people (usually your boss) thinks that you’re just playing.

According to this idea, many companies are becoming more and more strict, forbidding employees access to Facebook or othe social media.

So, while I was wondering how to convince companies to change their minds, I found an excellent post by Jason Falls: “How to be a social media champion at your office“.  Jason suggests many different way to transform your interest in social media into an opportunity for your collegues and company, by operating within your company’s rule

I highly recommend to read it, apply his suggestions and …. report back!

Blog Action Day 2008: POVERTY

Blog Action Day 2008

Blog Action Day 2008

Hi Readers and Bloggers!

I’ve just found an important opportunity to partecipate to a useful example of viral campaign.

Every year there is a no profit event called ‘Blog Action Day‘, which aim is to create awareness and a global discussion about an important topic, by involving bloggers, podcasters, etc. in the SAME DAY. Last year the topic was the environment. This year is POVERTY.

I believe it is not easy to talk about poverty, but that’s why it’s so important to raise awareness with different opinions and points of view. If you have a blog, if you partecipate on network debates, please don’t forget on OCTOBER 15th to write just some thoughts about poverty.

You can register your blog’s partecipation: Here you can find details and further information.

Spread out the voice!

Here you can watch the video: Blog Action Day 2008 Poverty from Blog Action Day on Vimeo.