Soccer against hunger

Photo by Andrea Staccioli/Inside

Photo by Andrea Staccioli/Inside

Yesterday, the European Professional Football Leagues and FAO launched in Rome a new campaign to create awareness and raise funds against hunger. Also yesterday many people joined the Blog Action Day.

It’s important to know that in the same day different people and different organizations focused their attention on the same topics, poverty and hunger, using different media.

On one hand, we have important testimonials such as the Italian football player Roberto Baggio, government representatives from European countries, and traditional media like press and television. On the other hand, we have hundreds of bloggers, videocasters, the social media and the network. “Anonimous” people versus VIP, traditional media versus new media. In this case, it is not so important to understand which media is more effective, but the number of people this synergie can reach, and the best way to use them for the same goal.

What do you think? Let’s talk about no-profit projects where different media strategies ‘live’ togethere!

If you want to read the article:

http://www.fao.org/Newsroom/en/news/2008/1000935/index.html